In response to wanting to adopt digital solutions that cater to its core demographic of families seeking fast and efficient dining, the family fun Peter Piper Pizza has launched a new AI-powered phone ordering system across locations using SoundHound’s conversational voice AI technology to boost speed and convenience.
The system allows guests to place orders over the phone by speaking naturally, as the AI agent is trained to understand the full Peter Piper Pizza menu and handle multiple calls simultaneously.
\According to the company, this not only reduces wait times for customers but also frees up staff to focus on food preparation and in-store hospitality.
“With families juggling busy schedules, convenience is key — but so is great food,” said Genaro Perez, chief marketing officer at Peter Piper Pizza.
“This new AI-powered voice ordering experience gives our guests a fast, reliable way to place orders over the phone just by speaking naturally. Whether it’s our made-from-scratch pizzas, bold-flavored wings, sweet treats or fan-favorite Piper deals, this innovation makes it easier than ever to get the food they love – without the wait.”
The subsidiary of CEC Entertainment operates more than 120 locations across Arizona, Texas, New Mexico, California, and Mexico.
The solution, powered by SoundHound AI, represents a growing trend in restaurant and retail technology to automate frontline service tasks while improving the guest experience.
“Peter Piper Pizza has implemented innovative AI agent technology that puts convenience and speed at the center of every guest interaction,” said James Hom, chief product officer at SoundHound AI. “We’re proud to partner with them to bring a smarter, faster ordering experience to their customers.”
The voice AI system can handle multiple phone calls at once, eliminating the bottleneck of single-line ordering and enabling seamless service even during peak hours.
For parents and busy households, this provides flexibility and assurance that orders can be placed quickly regardless of restaurant traffic.
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