Beyond Yoga has expanded its physical retail presence with the launch of a permanent store located at 108 Fifth Avenue at 16th Street in New York.
The new space aims to offer customers the chance to explore the brand’s assortment while participating in wellness experiences.
Shoppers will be able to access the businesses’ latest women’s and men’s collections across active, lifestyle, and performance.
Additionally, there will be exclusive New York merchandise and weekend movement classes, which are led by New York-based fitness instructors.
Nancy Green, CEO of Beyond Yoga said: “New York has long been one of our largest e-commerce markets and home to one of our most engaged communities, so establishing a physical presence here was an important next step for Beyond Yoga.
“This pop-up allows our New York customers to experience the breadth of the brand in person, from discovering our latest collections and innovations to connecting with us through locally relevant experiences.”
This move comes as the brand continues to solidify its presence across product categories, retail, and community.
Beyond Yoga is also set to open an East Coast pop-up, which has limited tickets and is taking place on 17 October.
According to the business, this builds on the Beyond Yoga’s success, delivering consecutive double-digit growth for the first half of 2025.
Additionally, the brand also opened stores in Manhattan Beach, California, and Scottsdale, Arizona, with further locations planned for Denver, Colorado, and San Clemente, California, later this year.
This is part of a business strategy for Beyond Yoga to attract new consumers and markets with products and personalized shopping experiences.
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