The Estée Lauder Companies announced a partnership with technology company Profound, aiming to leverage the platform to measure and enhance the presence of its global portfolio performance.
The company aims to optimize brand visibility and accuracy across AI-driven platforms through the use of generative AI measurement tools.
The beauty business aims to help customers seeking product information through generative AI solutions that will help content clarity and reliability.
This collaboration includes optimization efforts for product detail pages, blog content, YouTube channels, and broader digital content creation to improve the consistency and dependability of information about the company’s portfolio.
Estée Lauder aims to align digital content with the influence of AI-powered search tools to help with the overall consumer experience.
According to the business, this partnership will offer a unified view of how the umbrella of brands appears across major AI search platforms globally and receive insights on how they are recommended.
Through the addition of AI representation insights into its One Operating System, the beauty brand aims to strengthen its ability to understand customer insights across digital platforms.
This follows a number of beauty businesses tapping various AI tools with the goal of enhancing customers’ overall experience.
Aude Gandon, global chief digital & marketing officer, The Estée Lauder Companies said: “The way people discover beauty is being rewritten in real time, and we intend to shape that shift rather than reacting to it.
“This partnership gives every brand in our portfolio the ability to show up distinctly, consistently, and accurately wherever our consumers are asking for recommendations.
“Our work with Profound is a natural extension of how we already think about culture, community, and commerce working together—and it puts us at the front of an industry-wide transition.”
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