Puma has appointed Arne Arens as the next chief commercial officer and member of the management board, effective on 15 November 2026.
As part of the new role, he will manage Puma’s global commercial organization and marketplace strategy and is set to manage the company’s sales activities across all channels worldwide.
He brings over two decades of experience in senior positions to the brand, previously working at sporting goods and outdoor businesses.
Arthur Hoeld, CEO of Puma SE said: “Arne’s unique skillset combines commercial expertise, consumer insights, and brand leadership. He has a proven track record in building brands and working with wholesale partners to drive commercial execution, while staying on top of what consumers expect.
“His extensive international experience, leadership capabilities, and passion for sport make him the ideal addition to Puma as we execute our strategy and deliver on our ambition to make Puma a top 3 global sports brand.”
During his career, he worked in senior commercial, brand, and general management roles at Nike, The North Face, and Boardriders. Prior to joining Puma, he led the apparel technology company Unspun as its CEO.
From 15 November onwards, Puma’s management board will now contain Arthur Hoeld (CEO), Mark Langer (CFO), Maria Valdes (chief brand officer), Andreas Hubert (chief operating officer), and Arne Arens (CCO).
Arens added: “With its great heritage and a brand known across the globe, Puma holds a unique position in the sporting goods industry and has a tremendous opportunity in the global market.
“I look forward to working with our teams and retail partners to unlock these opportunities and connect Puma with consumers around the globe.”
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