Kirkland’s Home will disappear from the US retail landscape over the next two years as its entire fleet transitions into Bed Bath & Beyond stores.
The Brand House Collective, formerly Kirkland’s, Inc., confirmed Tuesday that between 250 and 275 of the company’s current stores will be rebranded, while roughly 25 locations are slated to close by January.
The move follows last month’s debut of the first Bed Bath & Beyond Home store and comes just one day after Bed Bath & Beyond Inc. completed a $10 million acquisition of the Kirkland’s brand assets and trade name.
Alongside the store overhaul, Kirkland’s is also entering the wholesale market for the first time.
Speaking with analysts on Tuesday, CEO Amy Sullivan said the company expects to open five more Bed Bath & Beyond Home locations in the greater Nashville area this fiscal year, with one store scheduled to open this weekend.
The overhaul is part of a broader effort to rebuild the Bed Bath & Beyond Inc. portfolio, which has faced steep sales declines.
The Brand House Collective reported a 12% year-over-year drop in net sales to $75.8 million in the second quarter, driven by a nearly 10% fall in comparable sales and a reduced store base. Net losses widened by 39% to $20.2 million, while gross profit contracted to $12.4 million, or 16.3% of sales, down from 20.5% a year ago.
Sullivan suggested that more changes could come, noting the company is “opportunistically looking for other locations” to revive the Bed Bath & Beyond brand. At the end of Q2, the Kirkland’s store count stood at 309.
The two companies have tightened their financial ties. According to a recent filing, the final purchase price for the Kirkland’s assets was double the figure first announced in May.
The increase was tied to amendments to an existing credit agreement, including a delayed-draw term loan of up to $20 million, and to a change in ownership terms that now allows Bed Bath & Beyond Inc. to hold up to 75% of The Brand House Collective, up from the previous 65% cap.
As part of its portfolio expansion, the company is also eyeing new opportunities.
Sullivan recently announced on LinkedIn that it is hiring a chief merchant for BuyBuy Baby, with the first new store under that banner expected to open in fiscal 2026. Plans are also underway to develop an Overstock-branded format.
Since late July, The Brand House Collective has described itself as a “multi-brand merchandising, supply chain and retail operator” managing the Bed Bath & Beyond Inc. brand portfolio while also overseeing the Bed Bath & Beyond Home website.
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