Bed Bath & Beyond Inc. has finalised its $10 million acquisition of the Kirkland’s Home trade name and related brand assets from The Brand House Collective Inc., the company formerly known as Kirkland’s Inc.
The acquisition builds on an existing investment partnership between the two firms and accelerates the rebranding of Kirkland’s Home locations into Bed Bath & Beyond Home stores.
The first such conversion opened in August in Nashville, with plans to convert around 75 stores through 2026, depending on early performance.
“This isn’t just a store, it’s a fresh start for a brand that means something special to so many families,” said Amy Sullivan, CEO of The Brand House Collective.
In addition to the rebrand rollout, the companies also plan to expand Kirkland’s Home into the wholesale market, offering seasonal home décor and furnishings to independent retailers nationwide — creating a new revenue stream beyond retail.
“The excitement around the Bed Bath & Beyond brand has been undeniable,” said Marcus Lemonis, executive chairman of Bed Bath & Beyond Inc.
“This early success reinforces our conviction in the strategy and our commitment to accelerate the rollout nationwide.”
Under the deal, Bed Bath & Beyond Inc. will continue receiving collaboration fees from the original partnership, now expanded to include wholesale revenue.
The company, based in Murray, Utah, now owns Bed Bath & Beyond, Overstock, Buybuy Baby, Kirkland’s Home, and various other brands and digital assets, including a blockchain portfolio with investments in tZERO, GrainChain, and others.
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