Bed Bath & Beyond will open its first co-branded store with The Container Store on Saturday in Fort Worth, Texas, marking the first physical retail collaboration between the two companies following Bed Bath & Beyond’s planned acquisition of the organization retailer earlier this year.
The new concept combines The Container Store’s storage and design services with Bed Bath & Beyond’s assortment of home products, allowing customers to shop by room category including kitchens, bathrooms and bedrooms.
The format also revives several legacy Bed Bath & Beyond in-store features, including the retailer’s signature towel wall and bedding displays.
“This is an exciting step forward as we continue bringing our Everything Home vision to life,” said Amy Sullivan. “By bringing together the strengths of these two iconic brands, we’re creating a more connected shopping experience that combines inspiration, organization, solutions and value for customers across every room in the home.”
The Fort Worth location, opening in The Container Store’s home state, will feature launch promotions and accept legacy 20% off Bed Bath & Beyond coupons throughout opening weekend.
According to CEO Marcus Lemonis, the format is designed as an integrated retail environment rather than a traditional shop-in-shop model.
“Rather than thinking about walking into the store and expecting to see Bed Bath & Beyond on the left and Container Store on the right, I would rather you thought about it as general merchandise in one specific area,” Lemonis said during an earnings call last month. He added that the remaining space would focus on custom storage and design solutions.
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The launch comes roughly six weeks after Bed Bath & Beyond announced plans to acquire The Container Store for approximately $150 million in stock and convertible notes. The transaction also includes Sweden-based storage brand Elfa and custom closet company Closet Works, with the deal expected to close in July.
The relationship between the two retailers predates the acquisition announcement.
In late 2024, Bed Bath & Beyond attempted to invest $40 million into The Container Store, though that deal later collapsed before The Container Store filed for bankruptcy protection.
The co-branded strategy forms part of Bed Bath & Beyond’s wider brick-and-mortar expansion under Lemonis, who officially became CEO earlier this year.
The companies plan to gradually extend the concept across The Container Store’s 98-store network and digital channels over the coming months.
Bed Bath & Beyond has also pursued a broader acquisition strategy over the past year, acquiring The Brand House Collective and moving to purchase F9 Brands, owner of Cabinets To Go and Lumber Liquidators.
The company recently reported first-quarter net revenue growth of about 7% year over year to $248 million, while narrowing both its operating and net losses.
Lemonis has also warned that growing AI adoption across the business could lead to future workforce reductions.
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