Cincinnati-based retailer Kroger is deepening its collaboration with Uber Eats, extending the partnership to cover more than 2,600 stores across its various banners, including Ralphs, Fred Meyer, King Soopers, Smith’s, Fry’s, Harris Teeter, and Mariano’s.
As part of the expanded relationship, members of Kroger Boost will receive an extended free trial of Uber One, which offers perks such as 6% cash back on rides, automatic surge protection, $0 delivery fees, and up to 10% off Uber Eats orders.
Meanwhile, Uber One subscribers will gain access to a free trial of Kroger Boost, featuring benefits like double fuel points on all purchases and free delivery for online grocery orders placed through Kroger.com or the Kroger app.
“Our customers want to choose how they shop, when they shop and how they access their groceries,” said Yael Cosset, executive vice president and chief digital officer at Kroger.
“Kroger is always looking for new ways to offer our customers an outstanding shopping experience, bringing value and assortment to them, without compromise.
“Today’s announcement combines the best of Kroger’s fresh food and exclusive Our Brands with Uber’s expertise and proven delivery technology – creating an experience that gives customers more choice and value, while introducing new customers who have different shopping needs to Kroger, which provides more data to power our retail media business.”
A key element of the update is the integration of Uber Eats’ restaurant listings directly into the Kroger app. This means shoppers will be able to order their weekly groceries and a restaurant meal from their favorite local spot within the same interface.
Kroger will become the first retailer globally to merge grocery ordering with Uber Eats’ restaurant platform, offering Boost members $0 delivery fees and lower service charges on all orders.
Susan Anderson, global head of delivery at Uber added: “Kroger is the first retailer in the world to bring Uber Eats directly into its digital shopping experience – and to connect our two membership ecosystems.
“Together we’re not only connecting people to what they want – we’re creating an ecosystem of access, where fresh groceries, favorite meals, and meaningful rewards across mobility and delivery all come together seamlessly.”
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