Mars has launched shoppable Instagram content on Mars Global to give customers a new way to discover seasonal inspiration.
The shoppable Instagram posts feature products across the Mars snacking portfolio, including brands such as M&M’s, Snickers, Pringles, and Ben’s Originals.
This move comes as companies are tapping into omnichannel retail experiences, which is driven by culture and ongoing trends.
Tim LeBel, chief Halloween officer and chief customer officer of Mars Snacking North America said: “Whether you’re hosting friends and family or picking out treats for pets, there’s a lot that goes into Halloween.
“Our first-ever Mars Halloween shoppable Instagram content brings seasonal favorites together in one place, helping consumers spend less time searching and more time celebrating.”
The move aims to make it simpler for consumers to change ideas into action. People will be able to acquire seasonal inspiration and purchase products directly from retailers.
There will be seasonal confectionery offers as part of the lineup, including Snickers Pumpkin, Twix Skull, Skittles, and M&M’s Halloween blends.
Some of the content also includes seasonal recipes to keep consumers engaged, such as Ben’s Original Spooky 7-Layer Dip recipe and appetizers for Halloween.
Additionally, the content will highlight seasonal treats for pets, which include Greenies, Pedigree, Cesar, and brand treats for cats and dogs.
Shoppers can join by visiting Mars Global on Instagram and tapping the products tags on the posts to discover inspiration and buy from the existing brands.
This move signals a shift in brands’ overall business marketing strategy, which aims to appeal to a new generation of shoppers.
With the use of social media, online activity is one of the most resourceful methods to advertise to a customer base.
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