Pacsun is expanding its secondhand fashion offering into physical retail, launching its PS Vintage concept across an initial 16 store locations.
The in-store experience features thousands of pre-owned items, including graphic T-shirts, hoodies, denim and jackets, curated by size, era and style, with plans to scale the concept further across its store network.
The move is aimed squarely at younger shoppers, with chief merchandising officer Richard Cox pointing to the growing importance of vintage fashion for Gen Z consumers, who value individuality, sustainability and self-expression.
The concept also taps into renewed interest in in-person shopping, blending discovery-led retail with unique, one-off inventory that cannot be replicated online.
PS Vintage builds on Pacsun’s earlier secondhand initiative, PS Reserve, which launched in a limited number of stores in partnership with Miki Guerra of The Magnolia Park.
Related Story
The broader resale market continues to gain traction, with research from ThredUp and GlobalData forecasting U.S. secondhand apparel sales to grow at an annual rate of 7.3%, reaching $78.8 billion by 2030.
The rollout also aligns with Pacsun’s renewed focus on brick-and-mortar expansion. The retailer opened nine U.S. stores in 2025, its first domestic openings in nearly 20 years, and plans to add between 20 and 35 locations over the next three years.
By bringing resale into stores, Pacsun is combining two key trends, recommerce and experiential retail, as it looks to deepen engagement with younger shoppers and drive footfall.
Click here to sign up to Retail Gazette‘s free daily email newsletter
