Sportswear apparel brand Beyond Yoga is expanding its presence on the East Coast, recently opening its doors to a new store in Greenwich, Connecticut.
The new 2,760-square-foot store offers the Los-Angeles based sportswear retailer’s collection of men’s, women’s, and maternity apparel as well as exclusive styles for the specific location.
Nancy Green, Beyond Yoga’s CEO said: “Greenwich is a vibrant community where wellness and movement are part of the daily lifestyle—and where many of our fans already live and shop with us online.
“This new store isn’t just a retail space; it’s a place to connect with others, take part in movement classes, and experience the essence of our brand in action.”
The location features a store design with an open layout and an outdoor patio section where Beyond Yoga will offer community events and workout classes.
Beyond Yoga has a growing retail presence across the USA with eight stores in California, Chicago, and Seattle.
Moving forward, the sportswear apparel brand has plans to expand its brick-and-mortar footprint in the US in the Boston Seaport Neighborhood, Westport, Connecticut, and Marin, California.
Beyond Yoga operates under the umbrella of Levi Strauss & Co. and was acquired in 2021.
Levi’s recently sold off one of its brands, Dockers, as it aims to streamline its business operations and focus on well-performing brands under its portfolio.
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