Fashion designer Donatella Versace has announced a joint venture with Revolve to create a new beauty and fashion business catered towards the new generation.
This new business aims to reflect Versace’s personal creative vision, which was designed to appeal to the current generation.
The venture will combine Versace’s creative experience with an entirely new online platform that combines her decades of knowledge and influence across fashion, music, entertainment, and popular culture.
Versace said: “I believe creativity should be fearless, inclusive, and alive in the world. I have always been inspired by the next generation in music, film, art, and, of course, fashion. This partnership gives me the freedom to speak to that generation in a completely new and personal way, through beauty and fashion.
“Revolve understands something I believe deeply: culture comes from connection. Together, we want to create that connection with a new voice, a new look, and a new energy.”
Versace will oversee the creative direction as the chief creative officer, shaping the brand’s identity, collaborators, and cultural marketing.
Revolve plans to propel the business through its international capabilities across digital commerce, technology, consumer intelligence and marketing and community.
This is a strategic business move from Revolve to leverage one of the world’s most renowned designers who has a globally established presence.
The brands have a goal of building a digital-first world in which consumers can participate and merge fashion, beauty, entertainment, and talent under one umbrella.
This new business is set to launch initially across the US, Latin America, Asia-Pacific, and the Middle East.
Michael Mente, co-founder and co-CEO of Revolve Group said: “Donatella is one of the defining creative voices of our time. This partnership gives that vision an entirely new platform and the freedom to build something from the ground up.
Mike Karanikolas, co-founder and co-CEO of Revolve Group added: “By combining Donatella’s creative authority with Revolve’s technology, infrastructure, and global reach, we have an opportunity to create something genuinely distinctive—and build it for the long term.”
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