Digitally native fashion retailer Revolve Group is accelerating its move into brick-and-mortar with the opening of a new flagship store at The Grove in Los Angeles.
The company has debuted an 8,450-square-foot, two-level store at the outdoor retail and entertainment destination adjacent to the Original Farmers Market.
The opening marks Revolve Group’s second permanent physical location, following its first store in downtown Aspen, Colorado, which launched in June 2024.
Designed by Montalba Architects, the architecturally driven space features a streamlined, minimalist aesthetic with open, flexible floor plans intended to support evolving merchandising strategies.
A sculptural spiral staircase anchors the store, creating a visual and physical connection between the two levels.
The ground floor is dedicated to Revolve’s core brand, offering a curated mix of emerging, established and owned labels across apparel, beauty, accessories and footwear.
The second level houses an intimate boutique concept for Fwrd, Revolve Group’s luxury segment, showcasing designer collections alongside Fwrd Renew, its authenticated pre-owned luxury handbag assortment.
The store also reflects the retailer’s growing focus on menswear, with a dedicated edit featuring apparel, footwear and lifestyle essentials.
Revolve said it sees increasing demand from male consumers and believes the category represents a gap in the contemporary and luxury fashion market.
“As we enter this new era for Revolve Group, marked by our evolved brand identity, expanding our physical footprint is both a strategic and natural progression,” said Michael Mente, co-founder and co-CEO of Revolve Group.
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“With Los Angeles as our foundation, The Grove was the clear choice for our next store, building on the strong performance of our Aspen location.
After years of building our global brand online, we’re excited to translate that strength into a physical environment that reflects the discovery, connection and elevated experience at the core of Revolve.”
Revolve Group operates two commerce segments, Revolve and Fwrd, across women’s, men’s, beauty, accessories, footwear and home categories, all powered by a single platform.
The Los Angeles opening signals the next phase of the company’s strategy as it extends its digital-first model into experiential, permanent retail.
The store also reflects the retailer’s growing focus on menswear, with a dedicated edit featuring apparel, footwear and lifestyle essentials.
Revolve said it sees increasing demand from male consumers and believes the category represents a gap in the contemporary and luxury fashion market.
“As we enter this new era for Revolve Group — marked by our evolved brand identity — expanding our physical footprint is both a strategic and natural progression,” said Michael Mente, co-founder and co-CEO of Revolve Group.
“With Los Angeles as our foundation, The Grove was the clear choice for our next store, building on the strong performance of our Aspen location. After years of building our global brand online, we’re excited to translate that strength into a physical environment that reflects the discovery, connection and elevated experience at the core of Revolve.”
Revolve Group operates two commerce segments, Revolve and Fwrd, across women’s, men’s, beauty, accessories, footwear and home categories, all powered by a single platform.
The Los Angeles opening signals the next phase of the company’s strategy as it extends its digital-first model into experiential, permanent retail.
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