Revolve is making its holiday pop-up in Los Angeles a permanent fixture.
The online fashion retailer, known for catering to millennial and Gen Z shoppers, will transform its temporary Revolve Holiday Shop at The Grove into a full-time store.
The location will close for renovations before reopening in autumn 2025 with a refreshed design, marking the brand’s second permanent retail space.
“Expanding our physical presence is a natural evolution of our retail strategy,” said Michael Mente, co-CEO and co-founder at Revolve.
“After years of successful pop-ups and activations – including incredible success in Aspen – establishing a store in Los Angeles allows us to bring Revolve and FWRD to life in a dynamic, real-world setting.
“This space will transcend traditional shopping, bringing our digital-native brand to life by seamlessly blending fashion, discovery and experience.”
At 8,450 sq ft, the two-story store will feature a curated selection of Revolve’s most popular brands, alongside pieces from FWRD and a collection of rare and vintage handbags from FWRD Renew.
The assortment will span womenswear, menswear, footwear, accessories, beauty and home goods.
Initially launching in November 2024 as a seasonal concept, the pop-up hosted events, brand activations and exclusive experiences before Revolve opted to extend its stay.
Click here to sign up to Retail Gazette‘s free daily email newsletter
