Vince has announced the expansion of its brick-and-mortar footprint with two new store openings located in Philadelphia and Atlanta.
The first store is set to open on 13 November 2026 in Ardmore, Pennsylvania, which aims to bring Vince to a Suburban Square shopping destination and strengthen the brand’s presence in the region.
Vince will also grow its retail presence in Atlanta with a new store opening on 20 November, which is strategically placed in the Buckhead Village shopping destination.
These new openings will bring the number of stores opened by the retailer to a total of 44 in the US and globally, with further plans for strategic expansion in the upcoming year.
Jill Norton, chief commercial officer of Vince said: “We are pleased to open these new stores in Philadelphia’s Main Line and Atlanta’s Buckhead markets, two premier shopping destinations.
“Our focus is on delivering a great in-store experience, and we look forward to welcoming new and existing customers across our stores and online as we kick off the holiday selling season.”
Additionally, the retailer is investing in its estate through renovations across existing locations in the US.
Vince completed three upgrades to stores, including Tysons Galleria in McLean, Virginia; Scottsdale, Arizona; and Abbot Kinney in Los Angeles, California.
These investments aim to enhance the overall in-store shopping experience and are a push towards retail growth across established and new markets in the country.
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