PepsiCo has renewed its licenses with KFC locations across Australia, India, the UK, Spain, Germany, France, and Belgium.
The two businesses collaborate to make tailored beverage selections and menu offers to local tastes and dining occasions.
This aims to combine PepsiCo’s beverage and culinary capabilities with KFC’s fast-food appeal.
Some of the popular favorites include Pepsi Zero Sugar, Pepsi Mac, Lipton Peach Iced Tea, and Doritos Loaded.
PepsiCo currently supports multiple restaurant, hospitality, entertainment, and travel partners globally with a combination of beverage brands, culinary capabilities and digital solutions, and consumer-focused innovation.
Eugene Willemsen, CEO of international beverages at PepsiCo said: “KFC is building great momentum across its international markets.
“As consumer tastes continue to evolve, PepsiCo is moving at the speed of culture, bringing new capabilities and category-leading innovation to help KFC build a more modern, distinctive, and relevant beverage business around the world.
“We are proud of our longstanding partnership with KFC and look forward to continuing to build on that strong foundation together.”
According to the business, KFC aims to cater to Gen Z consumers with a portfolio of innovative beverage brands and expertise.
This comes after a successful collaboration with the Doritos Loaded showing how innovation can drive traffic at stores and support growth.
The move aims to help KFC attract a wider customer base with regionally crafted functional and energy beverages for local offerings.
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