Hugo Boss’ CEO Daniel Grieder has announced his decision to step down from the luxury fashion brand, effective on 31 December 2026.
According to the retailer, Grieder left the company at his own request, and the reason behind the exit was not disclosed.
The business appointed Frasers’ chief brand partnerships officer as the next CEO, effective on 1 January, 2027.
Grieder has led the fashion brand as CEO since June 2021 and oversaw the relaunch of Boss and Hugo. According to the business, under the new leadership, he created a massive rebrand with new identities, a contemporary visual identity, and global campaigns to appeal to a younger audience.
During his time as CEO, Grieder improved the distribution and partner network and built an omnichannel platform for the brand.
Epstein has been part of the Frasers Group for over ten years and has worked in advancing its elevation strategy, developing brand partnerships, and strengthening commercial relationships.
Grieder said: “Together, we have brought Boss and Hugo back on stage, built a 24/7 lifestyle product offering, redesigned our stores worldwide, and renewed our culture and the way we work.
“With this strong foundation in place, I am convinced that now is the right time for me to step down and hand over to the next generation of leadership. It has been an honor to lead Hugo Boss, and I will always feel connected to its people and brands.”
Michael Murray, chairman of the supervisory board of Hugo Boss added: “David Epstein combines a deep understanding of global brands with extensive experience in premium and luxury retail.
“He knows what it takes to build strong brands, elevate the consumer experience, and drive a business forward. I am convinced that he will bring valuable new perspectives to Hugo Boss while building on the company’s strong foundation.”
This move comes after several changes in the Hugo Boss brand after Frasers acquired a majority stake in the company.
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