Major FMCG manufacturer General Mills has announced a new operating model, which is designed to accelerate growth across the business, splitting it into three different segments.
The company is set to divide into three parts: Cereal, Snacks & International, Meals & Baking Solutions, and Pet.
Additionally, there will be a new commercial function that will combine marketing, sales, consumer insights, and analytics to strengthen omnichannel experiences.
The Cereal, Snacks & International department will bring together the current Big G Cereal & Canada and US Snacks within North America alongside the International segment.
The newly formed Meals & Baking Solutions segment will merge the Meals & Baking Solutions operating unit with the North America Foodservice segment.
Dana McNabb, COO and incoming CEO, General Mills said: “Winning consumer choice today means responding faster to changing needs. We’re modernizing how we operate, strengthening our capabilities, and turning consumer insights into action more quickly.
“This new structure better aligns our leadership and resources with our highest priorities and positions us to deliver more consistent, profitable growth.”
The current Pet segment will remain unchanged from the company’s North America pet department. As part of General Mills’ leadership changes, Ricardo Fernandez will take on the expanded position of segment president, Cereal, Snacks & International.
Meanwhile, Brett White is set to be promoted to the segment president of Meals & Baking Solutions. As part of the changes, Liz Mascolo will oversee the company’s pet business as segment president of Pet.
The chief commercial officer will have an expanded role to manage US retail sales and enterprise commercial capabilities.
This move aims to strengthen the executive leadership team for the next phase of business growth and streamline operations to push toward profitability.
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