Lululemon has announced the launch of Shop Pay to its online sites across Canada and the US in a move that aims to offer a faster checkout for online purchases.
This launch is part of the fashion brand’s ongoing investment in the digital experience to make checkout simpler while offering guests increased flexibility in their mode of payment.
The new feature integrates Lululemon’s online shopping site with Shopify’s payment technology to improve the overall experience for customers.
Nick Engel, SVP of global digital experience of Lululemon said: “We strive to meet our guests where they are, with an online experience that is thoughtful, secure, and easy to use.
“Shop Pay has earned its place in how people shop online, creating the kind of checkout where hundreds of small details come together into something that just works.
“Bringing it to lululemon.com in the US and Canada gives our guests a familiar, trusted way to complete a purchase and takes one more step out of the path to getting what they came for.”
The shoppers online will now have access to a one-tap checkout system and saved payment and shipping details through the consolidated Shop app.
This Shop Pay also allows discovery of the brand’s products within the Shop app member base.
The apparel brand aims to simplify the digital commerce experience while also maintaining safety and quality for the brand.
Lauren Nemeth, VP Global Enterprise, Shopify said: “Lululemon sets the bar for brand experience, and checkout is one of the most important moments in the online purchase process.
“Shop Pay is already trusted by hundreds of millions of shoppers—now Lululemon can offer it on top of their existing infrastructure.”
The recent investment in technology signals a shift for the business, which aims to push towards a financial turnover following weak second-quarter results.
In addition to introducing a new suite of digital features, the company also made new executive appointments to strengthen its leadership team for future growth.
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