Dollar General announced the launch of the Simply for You by Hallmark Holiday 2026 Collection, set to begin the week of September 20.
The collection will be offered at approximately 19,500 of Dollar General’s more than 21,000 stores across 48 states.
According to Dollar General, the collection contains more than 30 items, with prices ranging from $1 to $15. Furthermore, over 70 per cent of the assortment will be priced at $5 or less, reflecting a range designed to meet various consumer budget points.
The Simply for You by Hallmark Holiday 2026 Collection is running across multiple categories, including gift wrap, tissue paper, holiday gift bags, and cards.
Selected examples within the line include gift wrap themes, printed tissue paper options, and holiday-themed gift bags. The collection also features an assortment of greeting cards tailored for the holiday season.
The partnership reflects Dollar General’s effort to offer exclusive seasonal merchandise, leveraging Hallmark’s brand recognition in the greeting card and holiday gifting space.
This marks a major collaboration between two popular retailers across the US which aims to tap into the busy holiday shopping season.
Natalie McConnell, VP and division merchandise manager at Dollar General said: “We’re excited to introduce the Simply for You by Hallmark Holiday 2026 Collection exclusively at Dollar General.
“Hallmark is one of the most recognized and trusted brands among our customers, making it a natural fit for Dollar General. This collection allows us to offer holiday décor and gifting options from a brand customers know and love at prices that help their budgets go further.”
The collection’s launch timing aims to align with key holiday shopping periods beginning in late September.
Click here to sign up to Retail Gazette‘s free daily email newsletter
