Kroger has launched a major marketing campaign, the Wellness Tour, which is designed to highlight the retailer’s pharmacy category and offers.
Running throughout September, the participating locations will host in-store activations every Friday and Saturday. The stores will offer consumers samples of better-for-you products and give them the opportunity to interact with Kroger Health experts, including pharmacists and dieticians.
Additionally, the tour will include four community events across Nashville, Houston, Phoenix, and Salt Lake City.
Colleen Lindholz, president of Kroger Health said: “Kroger touches millions of families every day. The Wellness Tour is about using that reach to meet customers where they are and make it easier to take one step toward better health.”
According to the retailer, these larger local experiences are created to encourage visibility and sales in the pharmacy department through product discovery, nutrition education, and community-centered programs, which are part of the Wellness Tour.
Some of the activities that are part of the mini-fest include product sampling, wellness workshops, live cooking demonstrations, and giveaways.
The dates and locations for the upcoming in-store Wellness Tour activations are:
- 5 September in the Nashville area: Kroger Store 580, 2015 Needmore Rd., Clarksville, Tennessee
- 12 September in the Houston area: Kroger Store 142, 20168 Eva St., Montgomery, Texas
- 19 September in the Phoenix area: Fry’s Store 655, 3490 S. Power Rd., Gilbert, Arizona
- 26 September in the Salt Lake City area: Smith’s Store 274, 5710 W 7800 South, West Jordan, Utah
This comes after Kroger recently expanded its pharmacy delivery offer by teaming up with Instacart for consolidated orders for shoppers.
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