Canada Goose has appointed Patrick Bourke as president of North America, effective Thursday, tapping a decade-long company veteran to lead the brand’s largest and most closely watched region.
Bourke replaces Ana Mihaljevic and steps into the role as the company works to regain momentum following uneven performance in the region. North America revenue rose 20% year over year during the holiday quarter, rebounding after a decline in the previous quarter.
During his nearly 10 years at Canada Goose, Bourke has held leadership roles spanning investor relations, corporate strategy, business development, indirect procurement and go-to-market execution.
In a statement, CEO Dani Reiss said Bourke was selected for the role because of his execution-focused leadership style.
“Patrick is an action-oriented, high-energy leader with a strong track record of delivering results,” Reiss said. “He brings deep strategic expertise, commercial acumen, operational rigor and a collaborative leadership style.”
Reiss added that Bourke has played a key role in advancing revenue growth and margin expansion initiatives and is well positioned to “build momentum across North America.”
The appointment comes amid broader leadership changes as Canada Goose continues its turnaround efforts. Alongside its holiday-quarter performance in North America, the company reported total revenue rose more than 14% year over year to nearly C$695 million.
Direct-to-consumer revenue increased more than 14%, while wholesale revenue rose nearly 17%. Gross margin declined 40 basis points to 74%, and net income fell nearly 4% to C$138 million.
Reiss attributed the results to “sharper execution,” citing stronger traffic driven by integrated global marketing campaigns, increased demand for the brand’s expanded year-round assortment, and solid performance across both retail and e-commerce channels.
“Our focus now is converting this demand into stronger profitability,” Reiss said, noting efforts to tighten discipline around SG&A and marketing expenses.
In November, Wells Fargo analysts, led by Ike Boruchow, flagged rising marketing and SG&A costs as a key concern, warning the brand would need to demonstrate margin flow-through as spending scales.
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