Calvin Klein Inc. has returned to brick-and-mortar retail in New York City with the opening of a global flagship in Manhattan’s SoHo district.
Located at 530 Broadway, the 3,000-sq.-ft. store is the brand’s only physical location in the city following the closure of its Madison Avenue flagship in 2019.
The opening follows recent Calvin Klein flagship launches in Paris and Tokyo and underscores the PVH Corp.-owned brand’s push to create premium lifestyle destinations rooted in local culture.
The SoHo flagship is designed to reflect New York’s signature loft aesthetic, blending Calvin Klein’s minimalist design language with the creative heritage of downtown Manhattan.
The space serves as a backdrop for the brand’s core categories, including denim, underwear and apparel, while reinforcing its longstanding ties to the city.
Positioned steps from Calvin Klein’s iconic Houston Street billboard, the store is intended as a tribute to the brand’s New York origins, said David Savman, global brand president of Calvin Klein.
“We are proud to return to one of the world’s most fashionable cities — and the birthplace of our iconic brand — with an elevated retail expression,” Savman said. “It represents both the evolution of our retail experience and a tangible expression of the world of Calvin Klein.”
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The storefront features a charcoal-toned façade and large display windows showcasing seasonal concepts developed in collaboration with Perron Studios. Design elements such as a spiral staircase, sculpted seating and moving crates repurposed as product displays evoke the feeling of moving into a historic SoHo loft.
Inside, a palette of creams, warm neutrals and natural textures creates a calm, open environment. Architectural details include open wood joist ceilings, cast columns and poured concrete floors, blending the neighborhood’s industrial character with refined finishes. Reclaimed wood frames reference oversized loft windows, while brushed stainless steel and cream plaster fixtures add a contemporary contrast.
Floor-to-ceiling curved digital screens animate the space with Calvin Klein’s global marketing campaigns, reinforcing the brand’s cultural positioning.
The flagship presents Calvin Klein’s lifestyle assortment through curated zones anchored by denim and underwear, alongside men’s and women’s apparel and accessories. Select pieces from Calvin Klein Collection — described as the brand’s highest expression — will be available during designated periods beginning in spring 2026.
“New York is central to the DNA of the Calvin Klein brand,” said PVH CEO Stefan Larsson.
“This homecoming is a key milestone as we build Calvin Klein into one of the most desirable lifestyle brands in the world. Step by step, we’re deepening brand relevance, driving consumer engagement and strengthening brand positioning across North America and globally.”
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