L.L.Bean is replacing its legacy CRM systems with the Amperity Customer Data Cloud as the outdoor retailer looks to deepen customer insights and enhance personalization across channels.
The company said the new platform will unify omnichannel shopper data into a single customer view, enabling teams to access accurate, real-time information and deliver more targeted engagement.
“At L.L.Bean, we pride ourselves on creating experiences that inspire people to get outside,” said Emily Elting, director of insights and analytics at L.L.Bean.
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“By partnering with Amperity, we can better understand our customers’ needs, act on insights in real time, and ensure every interaction reflects the quality and craftsmanship our brand is known for.”
The retailer expects to use predictive analytics to deliver more timely and relevant content, while orchestrating personalized journeys across email, direct mail, web personalization, loyalty marketing and catalogs.
L.L.Bean said the initiative is designed to strengthen brand affinity and enable employees to respond more quickly with more tailored customer experiences.
“L.L.Bean has always set a high bar for how they show up for their customers,” said Rob Ferguson, chief revenue officer at Amperity.
“With Amperity, they can recognize customers wherever they engage and deliver personalized experiences that feel consistent, relevant and timely across every channel.”
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