Canada Goose has announced a series of leadership changes as the luxury outerwear brand positions itself for expansion across key global markets, particularly in Asia Pacific.
The company said Daniel Binder has been appointed president of Asia Pacific, effective in April. Binder will continue to serve as chief transformation officer but will step down from his role as executive vice president of global stores.
He succeeds Jonathan Sinclair, who is exiting the Asia Pacific president role as part of a planned transition.
In a separate move, Canada Goose has named Niclas Ekerot as senior vice president of global stores, effective immediately. Ekerot joins the company from Burberry.
Meanwhile, Ana Mihaljevic, president of North America, will depart the company in February “to pursue new opportunities,” according to a press release. During the search for her replacement, Carrie Baker, president of brand and commercial, will oversee the North America business.
“We are deeply grateful to Jonathan and Ana and thank them for their longstanding service and contributions, which have helped build the foundation for our next chapter,” said Dani Reiss, CEO of Canada Goose.
“We also welcome Dan and Niclas into their new roles. Dan’s proven ability to drive transformation and Niclas’s deep expertise in luxury retail will be critical as we scale our business in Asia Pacific and elevate our retail experience worldwide.”
Ekerot brings more than 25 years of experience in luxury retail operations, having held senior leadership roles at Bottega Veneta, Michael Kors and Gucci.
Most recently, he served as global vice president of retail at Burberry for more than seven years, according to his LinkedIn profile.
The leadership changes follow a broader restructuring effort at Canada Goose. About a year ago, the company reduced its corporate workforce by 17% and has since continued to reshape its executive ranks as it looks to accelerate growth in Asia Pacific.
Sales in the region, which includes Mainland China, rose 20% during the company’s second quarter.
By contrast, Canada Goose’s North America revenue declined 7.4% in the same period. Direct-to-consumer revenue increased nearly 22%, with comparable sales up 10.2%, while gross profit rose 3.7% year over year.
As part of its longer-term strategy, Canada Goose has been expanding beyond its core outerwear business.
Last year, the company appointed former Stella McCartney chief merchant Judit Bankus as senior vice president of merchandising to support category expansion through its DTC channel.
The brand has also taken steps to become a more year-round apparel player, introducing its Snow Goose warm-weather capsule collection last summer under the direction of Paris-based creative director Haider Ackermann, who joined the company in 2024.
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