Wayfair beats Q3 expectations as repeat shoppers drive growth

Wayfair posted stronger-than-expected third-quarter results, lifted by solid repeat customer spending and optimism heading into the holidays.

Revenue rose 8.1% year over year to $3.12 billion, topping forecasts of $3.02 billion. US net revenue grew 8.6% to $2.7 billion, while international sales increased 4.6% to $389 million.

The online home furnishings retailer reported a net loss of $99 million, or $0.76 per share, compared with a $74 million loss a year earlier. However, adjusted earnings reached $0.70 per share, far exceeding analysts’ expectations of $0.44.

Orders delivered rose 5.4% from last year, with repeat customers accounting for 80.1% of total orders — up slightly year over year. Active customers totalled 21.2 million, down 2.3%.

CEO Niraj Shah said the company is seeing strong early-quarter performance and “is excited about the holiday season ahead.”

He highlighted that Wayfair’s 6.7% adjusted EBITDA margin was its highest ever outside the pandemic, reflecting strict cost discipline and improving margins.

The company continues to expand its physical footprint, adding new large-format stores for 2026 in Denver and Atlanta. It expects Q4 revenue growth in the mid-single digits year over year.

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