Orvis is scaling back its retail footprint and refocusing its brand around its outdoor sporting roots as tariffs weigh heavily on operations.
The 169-year-old Vermont-based company announced plans to close 31 full-price stores and five outlet locations by early 2026, exiting the broader lifestyle apparel business to concentrate on fly fishing and wingshooting.
“We’re stepping into an exciting new chapter — one focused on our core passions of fly fishing and wingshooting,” said Simon Perkins, Orvis president and third-generation family member, in a statement.
“This return to our roots is a renewed dedication to innovation, a commitment to our angling and upland communities, and to the wild places we love.”
As part of the shift, Orvis is offering limited-time discounts on “Last Release” items — products that won’t return once sold out. The range includes men’s and women’s apparel, as well as pet beds and accessories.
In comments to WWD, Perkins said the company’s decision followed major disruptions caused by an “unprecedented tariff landscape,” which affected production and sourcing costs.
“To ensure a durable brand and model for decades to come, we are focusing on our core strengths and making the difficult but necessary decision to rescale the business by tightening our assortment and reducing our corporate store footprint,” he said.
The restructuring follows last year’s layoffs and the closure of Orvis’ Sunderland, Vermont headquarters, which was replaced by a smaller base in Manchester.
Founded in 1856, Orvis has long been known for its fly-fishing gear and outdoor lifestyle products, and the company’s latest move signals a deliberate return to its original purpose, serving anglers, hunters, and outdoor enthusiasts.
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