Victoria’s Secret trims losses, delivers 8% sales growth as turnaround gains traction

Victoria’s Secret & Co. posted stronger-than-expected third-quarter results, signalling continued progress in its turnaround strategy and prompting the lingerie retailer to raise its full-year outlook.

For the quarter ended Nov. 1, the company narrowed its net loss to $37 million, compared with a $56 million loss a year earlier.

Adjusted loss per share came in at $0.27, beating analyst expectations for a $0.59 loss.

Net sales increased 8% to $1.47 billion, with growth across all brands and Pink delivering standout performance. Total comparable sales also rose 8%.

CEO Hillary Super, who joined the company in September 2024, highlighted renewed momentum in the Pink division. “We are focused on returning Pink to its roots as a lifestyle brand designed for 18- to 24-year-olds,” she said, describing efforts to reestablish the brand as “digitally first and socially driven” while keeping its bold and irreverent DNA intact.

“We delivered a standout third quarter, with outperformance on net sales and earnings per share, exceeding the high end of our guidance,” Super added.

She said strong Q3 results and a solid start to Q4 position the company well for the holiday season.



Victoria’s Secret now expects full-year sales of $6.45 billion to $6.48 billion, up from prior guidance of $6.33 billion to $6.41 billion. Adjusted earnings per share are now projected at $2.40 to $2.65, up from $1.80 to $2.20.

Under Super’s leadership, the company has leaned back into its signature sexy brand image while taking a more empowering and modern approach.

In October, Victoria’s Secret revived its famed runway show, on hiatus since the MeToo era, featuring top models, “angel” wings and performances by diverse recording artists.

The show streamed live on Amazon Prime Video and other platforms. As Super told WWD, the company is “sharpening what sexy is today” and the fashion show is “the beginning of that journey.”

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