Skims, the shapewear and lifestyle brand co-founded by Kim Kardashian, has unveiled its largest retail location to date at Mall of America in Bloomington, Minnesota, North America’s biggest retail and entertainment complex.
The new 8,000-sq.-ft. store marks Skims’ first permanent location in Minnesota and its biggest brick-and-mortar space worldwide.
The store showcases the brand’s full product lineup, including intimates, loungewear, shapewear, and swimwear, all designed with Skims’ signature focus on comfort, inclusivity, and innovation.
The assortment spans sizes XXS to 5X and features more than 15 shades to complement a wide range of skin tones and body types.
“Mall of America is home to some of the most exciting and culturally relevant retail brands in the world,” said Carrie Charleston, VP and head of leasing at Mall of America. “We’re thrilled to welcome Skims to Mall of America, and we’re proud to be home to the brand’s largest store.
“This store isn’t just an incredible addition to our retail mix, it’s a must-visit destination for Skims fans across the Midwest and around the globe.”
The Mall of America spans 5.6 million sq. ft. and features over 520 stores, restaurants, and entertainment venues, making it an ideal setting for Skims’ expanding retail ambitions.
Founded in 2019 and now valued at over $4 billion, Skims has been rapidly scaling its physical presence. The company opened its first store in June 2024 in Washington, D.C.’s Georgetown neighbourhood, followed by additional locations in New York City, Aventura (Florida), Atlanta, Houston, and Austin (Texas).
More recently, the brand opened a 4,546-sq.-ft. flagship on West Sunset Boulevard in Los Angeles and a store at Garden State Plaza in Paramus, New Jersey.
According to WWD, co-founder and CEO Jens Grede said last year that Skims had signed 11 new leases, including stores in San Diego, Palo Alto, and Charlotte, alongside its Los Angeles flagship.
The Mall of America opening underscores Skims’ strategy to move beyond its direct-to-consumer roots and establish a prominent footprint in premium retail environments, as it continues to evolve into a global lifestyle brand.
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