The beauty retailer, part of LVMH, has unveiled My Sephora Storefront, a digital affiliate programme that enables US.-based influencers to design their own shoppable storefronts on Sephora’s website and app.
Creators can curate product selections, share them with followers through optimised links across major social platforms, and earn commissions on sales.
Participants also gain access to Sephora’s Beauty Insider loyalty programme and detailed analytics to track performance.
The initiative offers year-round earning potential and aims to integrate influencers more deeply into Sephora’s digital ecosystem.
“Sephora prioritises building relationships with creators and expert voices because of their ability to have meaningful conversations with consumers,” said Brent Mitchell, VP of social media and influencer marketing at Sephora.
“My Sephora Storefront is a pivotal next step to building an inclusive ecosystem that empowers creators to authentically connect with their audiences and also enables deeper creator relationships with our brand partners and clients that make it all possible.”
The launch expands on Sephora’s previous creator-focused efforts. These include the Sephora x TikTok Incubator Program, designed to connect TikTok influencers with beauty brands while providing training in social content strategy, and the Faces of Music docuseries produced earlier this year in collaboration with artists Chappell Roan, Victoria Monét and Becky G.
Sephora developed the storefront platform with Motom, a technology firm that specialises in creator commerce solutions.
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