Furniture retailer Pottery Barn has announced its expansion into the UK with an e-commerce website for the UK region set to launch by fall 2025.
The San Francisco-headquartered furniture brand will offer its collection of furniture, bedding, lighting, and decorative accessories.
As part of its expansion into the UK, the furniture retailer will also roll out its free design services and personalized styling help in people’s homes and offices.
Laura Alber, president and CEO of Williams-Sonoma, Inc said: “We are committed to long-term growth and expanding the reach of our brands where we see meaningful market opportunity.
“We believe great design and quality craftsmanship have universal appeal, and we look forward to bringing Pottery Barn’s signature aesthetic to the UK.
Pottery Barn is expanding its global retail footprint, with around 178 stores in the US and 18 stores worldwide.
Monica Bhargava, Pottery Barn’s president, added: “Our curated assortment for the UK market celebrates Pottery Barn’s commitment to helping customers inspire great style for spaces small and large that are beautiful and functional.”
Other home goods stores in the US have also been expanding their brick-and-mortar fleet, with Wayfair announcing the launch of a new store set to open in New York by 2027.
Swedish furniture giant Ikea also announced its plans to open eight small-format stores in the US by spring 2025.
Meanwhile, other furniture retailers are dealing with the mounting pressure of increasing competition and inflation, with At Home reportedly considering bankruptcy.
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