Victoria’s Secret’s turnover plan succeeds, sales surge in Q2

Victoria’s Secret has posted strong second quarter financial results, with net sales increasing by 10 per cent to $1.6bn year-over-year.

The business posted a strong recovery, with adjusted income increasing to $124m from last year’s Q2 figure of $55m.

Victoria’s Secret’s second quarter adjusted net income surged to $80m from $27m last year, which exceeded the company’s forecasts.

The overall same-store sales grew by 9 per cent, driven by strong marketing, which increased overall customer appeal.

The company’s adjusted diluted earnings per share (EPS) was $0.75, ahead of forecasts and a significant rise from $0.33 adjusted diluted EPS in the second quarter of 2025.

Victoria’s Secret’s current strategy execution has resonated with its customers, and the culturally relevant brand storytelling has helped boost overall sales.



Hillary Super, Victoria’s Secret’s CEO said: “We delivered another strong quarter with broad-based growth across the business.

“Our path to potential strategy is working, our brands are stronger and more relevant, our customer file is growing, and we are gaining market share as product, brand identity, storytelling, and execution are all working together.”

Moving forward, Victoria’s Secret has raised its full-year sales outlook to be in the range of $7.1bn to $7.18bn compared to the previously predicted guidance of $7.03bn to $7.13bn.

The company has forecasted a full year adjusted operating income for fiscal year 2026 to be in the range of $560m to $590m, which is a rise from the previously forecasted range of $550m to $580m.

Scott Sekella, Victoria’s Secret’s chief financial and operating officer, said: “Our second quarter results demonstrate the continued strength and improving quality of the business.

“We continued to benefit from stronger regular-price selling and disciplined execution while navigating ongoing tariff uncertainty.

Given our strong first-half performance and continued momentum entering the back half, we are raising our full-year net sales and adjusted operating income outlook.”

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