Laird Superfood has announced the appointment of Mark Johnson as chief financial officer, effective on 1 October 2026.
He will report directly to CEO Jason Vieth and will work as the company’s principal financial officer and principal accounting officer.
Johnson brings decades of experience to the role, having worked for over 25 years in finance leadership across FMCG and equity-backed companies.
He joined the business from Tropicana Brands Group, where he worked as VP of Finance, North America.
Additionally, he served as the VP of commercial & supply chain finance at Champion Petfoods and held multiple executive positions at Danone and the Pepsi Bottling Group.
Jason Vieth, CEO of Laird Superfood said: “Mark brings the kind of operating finance experience this next chapter calls for—scaling brands in food and beverage inside businesses held to a high bar on discipline and returns.
“As we integrate our recent acquisitions and build toward sustainable, profitable growth, his experience will be a real asset to our team.”
Johnson said: “Laird Superfood has built genuine brand equity in better-for-you food and beverage, and the platform the team has assembled has meaningful room to grow.
“I’m excited to join at this point in the company’s development and to help translate that momentum into durable financial performance.”
This appointment is part of the brand’s business strategy to strengthen its leadership team as it prepares for the next phase of growth.
Laird Superfood is a business that specializes in creating plant-based superfood products that are clean and functional.
Click here to sign up to Retail Gazette‘s free daily email newsletter
