Spain-based fashion retailer Zara is growing its presence in the US with a new store in Cambridge, Massachusetts, in the Boston area.
The new two-floor store is located in the CambridgeSide shopping center and features apparel from its women’s and men’s collections.
Zara currently runs over 100 stores across the US, with three stores in Massachusetts.
Melissa LaVita, regional marketing director of CambridgeSide, commented: “We are thrilled to welcome renowned fashion brand Zara to CambridgeSide.
“Shoppers will love the new location with two expansive levels of women’s and men’s fashions. Zara at CambridgeSide is a beautiful and substantial addition to the Boston retail scene and is simply not-to-be-missed.”
Zara’s store offers shoppers the fashion retailer’s apparel collection that includes tops, bottoms and accessories.
Zara is also promoting sustainability in stores with a cardboard collection point for recycling packaging and a container for pre-owned apparel.
The store also has technology designed to assist customers, including a self-checkout area, an online order pickup area, and the opportunity to search for in-store inventory.
Zara is part of the foreign fashion brands expanding their presence in North America, with Primark recently purchasing leases to open new locations for stores in South Carolina and Georgia.
Additionally, fashion retailer Mango opened two stores in February as part of its mass expansion plan in the US.
German footwear retailer Birkenstock also recently opened the doors to a new store in Texas, which marks its 10th location in the US.
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