Levi’s recently reported strong first-quarter results, with net revenues from its e-commerce channel increasing by 13% on a reported basis.
The retailer said its success was driven by the development of next-generation e-commerce solutions, which enhanced its digital operations.
Levi’s e-commerce business has doubled within the past five years, increasing from 5% of total net revenue in 2019 to 10% in 2024.
Jason Gowans, Chief Digital and Technology Officer of Levi’s, said: “Our global e-commerce strategy is working, and day-by-day, we’re turning our strategies into reality. We’re creating a global digital flagship experience that not only is expanding our loyal fan base but also is giving them a reason to return.
“Our exceptional team’s dedication is generating impressive momentum that is steadily improving the overall health of our e-commerce business, with global net revenues and EBIT margins improving double-digits on a compound annual growth rate over the last three years.”
The company launched a new search tool, higher-quality images, and an increased number of videos on its product pages to create a more engaging shopping experience for customers and showcase how products look in real life.
The fashion retailer also added a fit quiz tool, which provides shoppers with personalized recommendations for apparel suggestions.
Priya Buening, VP of e-commerce for Levi Strauss US, added: “As of today, 80% of our products on the U.S. site have new, elevated imagery, and more than 700 product pages feature videos showing the product in motion.”
Moving forward, Levi’s is confident in its ability to maintain momentum and shrugged off tariff concerns in its most recent earnings call.
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