The parent company of Calvin Klein and Tommy Hilfiger PVH has announced the appointment of Frits Dirk van Paasschen to the board of directors, effective immediately.
He brings decades of experience to the role, previously spending over a decade as a CEO at Fortune 500 and other consumer-facing companies such as Coors Brewing Company.
Additionally, Paasschen worked across several leadership positions at Nike, and he became general manager of the company’s EMEA region.
According to the business, during his tenure at Nike he helped grow revenue and double the overall profits at the fashion brand.
Michael Calbert, PVH board chair said: “We are delighted to welcome Frits to PVH’s board of directors.
“Throughout his career, he has successfully navigated complex and rapidly changing industries, bringing a deep understanding of consumers and what it takes to evolve and grow global brands.
“His strategic insight and international perspective will further strengthen our Board and help position the company for long-term profitable growth.”
He currently serves on the board of various companies in the retail industry, including DSM-Firmenich and Williams-Sonoma.
Paasschen added: “PVH owns two of the world’s most iconic consumer brands, Calvin Klein and Tommy Hifiger, with tremendous opportunity ahead.
“I’m excited by the progress the company is making and look forward to working with Stefan and the leadership team to continue strengthening these extraordinary brands for the next generation of consumers.”
This move is part of PVH’s ongoing leadership restructure process, which aims to bring a diverse range of expertise to support Calvin Klein and Tommy Hilfiger.
The business aims to push toward an improved customer experience and accelerate long-term brand growth.
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