Global consumer goods company Newell Brands has announced the appointment of Guillermo Beade as chief operating officer, effective on 26 October.
Newell Brands is the parent company of a portfolio brands including Sharpie, Coleman, Graco and Yankee Candle.
He will report directly to Chris Peterson, president and CEO and is set to join the company’s executive committee.
As part of his new role, he will manage central marketing, sales and supply chain operations internationally.
Peterson said: “We have made meaningful progress over the past several years, simplifying our portfolio, improving our supply chain and go-to-market operating models, and investing in the front-end innovation and brand-building capabilities needed to compete in the marketplace.
“Guillermo has spent his career connecting commercial strategy with operational execution at scale, and I am confident this appointment positions Newell Brands to operate with greater effectiveness and deliver value for our shareholders.”
Moving forward, he will focus on building a stronger network across these functions and developing the global structure, systems, technology, and processes to enable the business to operate more effectively.
He brings decades of experience to the role across major global FMCG brands. Beade has worked in executive positions at SC Johnson, PepsiCo, and Unilever.
During his career he has managed multibillion-dollar businesses and has boosted commercial performance and driven organizational transformation.
In his most recent role, he served as president of SC Johnson consumer brands North America and also worked as CEO of SC Johnson Lifestyle Brands.
Additionally, at the beginning of his career, he had senior commercial and general management positions at PepsiCo and started at Unilever in Latin America.
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