Under Armour posted weak second quarter results for the period on 30 September 2026, with revenue decreasing by 7 per cent to $1.2bn.
The company’s North American revenue fell by 7 per cent to $737m, while international revenue declined by 7 per cent to $509m.
The fashion brand’s wholesale revenue went down by 6 per cent to $725m, and direct-to-consumer revenue fell by 8 per cent to $494m.
Under Armour’s category and apparel revenue declined by 6 per cent to $880m, while footwear revenue decreased by 11 per cent to $234m. Additionally, the brand’s accessories revenue also decreased by 7 per cent to $105m.
According to the business, the performance was negatively impacted by restructuring charges, which totaled $11m.
The adjusted net loss during the second quarter amounted to $2m. According to the company, to date, Under Armour has incurred a total of $280m in restructuring and transformation costs.
Kevin Plank, Under Armour president and CEO said: “We delivered against our revenue expectation and exceeded our operating income outlook.
“As we progress in this transformation, we are driving greater efficiency across our business, sharpening our product offering, and amplifying global marketing to strengthen our brand and improve financial performance.”
The overall program costs part of the restructuring plan are expected to be around $305m, which is anticipated to be completed by 31 December 2026.
Moving forward, the company has updated its future outlook to reflect the additional cost pressures as well as planned inventory changes.
Under Armour’s revenue is forecasted to decrease at a mid-single-digit percentage rate. Additionally, gross margin is expected to grow by 170 to 220 basis points compared to the prior forecast of 220 to 270 basis point improvement.
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