Fabletics has launched a new credit card scheme, which is a financial offer that is part of the brand’s VIP membership program.
The new credit card was developed in partnership with technology company Sunbit, and it was designed to create benefits that reward Fabletics members.
Some of the brand’s benefits include earning 4 points per dollar at Fabletics and 1 point per dollar everywhere Visa is accepted.
According to the business, the new card carries no annual fee, no late fees, and no foreign transactions, and all cardholders will receive a welcome gift.
Adam Goldenberg, co-founder and CEO of Fabletics said: “Fabletics has always been focused on delivering high-quality, fashionable products at accessible prices while finding new ways to create value for our customers.
“The Fabletics Reserve Card is a natural extension of that approach. Built with direct feedback from our members, the card extends the value we deliver beyond our products through meaningful benefits that complement how they already shop and live.”
The sportswear company joins Sunbit’s expanding portfolio of co-branded credit card programs, which is part of a business strategy to help brands improve customer relationships through financial technology products.
Bill Walsh, chief customer officer of Sunbit said: “Fabletics built one of the most technology-driven membership programs in retail and needed a card that could keep pace.
“Most co-branded cards are bolted onto a loyalty program after the fact. We embedded the rewards and the credit experience directly into the VIP journey, so members find value where they already are instead of having to go looking for it.”
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