Lululemon is accelerating its international push with the launch of a dedicated e-commerce platform in Mexico, alongside plans to significantly grow its physical footprint in the market.
The athleticwear brand has introduced a new online storefront for Mexican consumers, offering a full range of men’s and women’s products across categories including yoga, running, training, pilates, tennis and golf.
At the same time, the company plans to open eight new stores in the country during fiscal 2026, taking its total store count in Mexico to more than 30 by year-end. Across North America, Lululemon is targeting around 15 new locations this year.
The expansion reflects Lululemon’s view that Mexico represents a meaningful long-term growth opportunity. To support that strategy, the company is leaning heavily on local engagement, including its ambassador network.
Earlier this year, Lululemon brought together more than 100 Mexico-based ambassadors for a multi-day summit as part of efforts to deepen community ties and build brand affinity.
“The launch of lululemon.mx, alongside our planned store expansion in Mexico, highlights an exciting next chapter in our North America growth journey,” said Carla Anderson, senior vice president and general manager of North America at Lululemon.
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“The momentum we are driving in Mexico reflects the strength and relevance of our brand within the community and signals the continued opportunity ahead as we build connected, engaging, and consistent experiences for our guests.”
Mexico is one piece of a wider global growth strategy. Lululemon has previously outlined plans to enter six additional markets in 2026, Greece, India, Hungary, Romania, Poland and Austria, alongside launching a new e-commerce platform for European customers.
The brand also opened 44 stores last year, with a significant concentration in China.
The international push comes as growth in Lululemon’s core North American market begins to moderate. In the fourth quarter of 2025, the company reported flat overall sales year over year, with North America revenue declining 4% and comparable sales rising 3%.
By contrast, international performance remains a key driver for the brand, with fourth-quarter international revenues increasng by 17% year over year, with comparable sales up 20%.
For the full year, international revenue climbed 22%, supported by 15% comparable sales growth. The divergence underscores why Lululemon is prioritising markets like Mexico, where brand awareness is building and expansion headroom remains significant.
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