Nike is eliminating around 1,400 jobs across its global operations, with the majority of cuts concentrated in its technology division, as the company accelerates restructuring under its “Win Now” turnaround strategy.
The layoffs form part of a broader effort to simplify operations, consolidate infrastructure and increase speed across the business. Chief Operating Officer Venkatesh Alagirisamy said the changes are designed to create a more integrated and responsive global operations function.
Nike is narrowing its technology footprint to two primary hubs: the Philip H. Knight Campus in the U.S. and its India Technology Center. The move reflects a push to centralise capabilities while reducing organisational complexity.
The company is also reshaping how its tech function operates, embedding it more closely within core business operations following the removal of the standalone chief technology officer role earlier this year.
Beyond headcount reductions, Nike is making structural adjustments across its supply chain. This includes streamlining its Air Manufacturing Innovation facilities, relocating some Converse engineering and production resources closer to factory partners, and integrating its materials supply chain into broader footwear and apparel operations.
Related Story
The goal is to create a more cohesive, end-to-end system that can respond faster to demand shifts and product cycles.
Nike’s restructuring underscores a wider pivot toward automation and operational efficiency. The company is looking to deploy advanced technologies more quickly while reducing manual complexity across workflows.
“These changes are meant to make the company less complex and more responsive,” Alagirisamy said, adding that the business is being reoriented around speed, precision and scalability.
The move marks the latest in a series of cost-cutting and restructuring efforts since CEO Elliott Hill took over in late 2024. Nike has already reduced headcount multiple times over the past year and reshaped its leadership structure as it looks to stabilise performance.
The latest cuts suggest the turnaround remains in progress, with the company continuing to prioritise operational discipline and structural efficiency as it works to regain momentum.
Click here to sign up to Retail Gazette‘s free daily email newsletter
