Nordstrom deepens partnership with NuOrder to enhance data-driven retail operations

Nordstrom is expanding its collaboration with NuOrder by Lightspeed, the global B2B commerce platform that connects retailers and brands to streamline buying and merchandising decisions.

Under the expanded partnership, NuOrder will play a greater role in Nordstrom’s end-to-end data and integration programme, helping the retailer refine its merchandise assortment and elevate the customer experience.

By building a universal catalogue of product, category, sizing and imagery data, NuOrder enables Nordstrom to reduce manual processes and accelerate buying cycles.

The platform currently collects over 50 data points per item, with plans to capture even more as Nordstrom develops AI-powered forecasting, personalisation and product recommendation systems.

“NuOrder makes the process simpler so retailers can make faster, smarter decisions that protect margin and improve customer experience,” said Danielle Fairfield, VP and head of retail at NuOrder by Lightspeed.

“The next phase of our partnership will deliver richer, more complete data that’s even more valuable across Nordstrom’s business.”

Chris Akrimi, general manager at NuOrder by Lightspeed, added that access to quality data is essential as AI reshapes retail operations, driving capabilities such as personalised recommendations, seamless commerce, and faster product availability.

Nordstrom operates 347 stores across the country.

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