Specialty health and supplements retailer The Vitamin Shoppe has been acquired by Kingswood Capital Management and Performance Investment Partners for $193.5 million, as per a report by Bloomberg Law.
The Vitamin Shoppe currently operates more than 650 stores, with the deal being expected to be closed by the second quarter of 2025.
Michael Niegsch and PIP Partner Mark Genender, Kingswood’s partners, said: “We are excited to partner with The Vitamin Shoppe team and help them build upon the success the business has enjoyed over the last 48 years.”
“We plan to make significant investments in the company’s third-party brand relationships, research and development across The Vitamin Shoppe’s owned proprietary brand portfolio, upgrades to the store fleet, and improvements to the omnichannel digital platform to deliver the best possible experience to customers.”
The retailer’s parent company, Franchise Group, filed for Chapter 11 bankruptcy in November 2024, while its three primary banners, Vitamin Shoppe, Pet Supplies Plus, and Buddy’s Home Furnishings, will remain open.
They added: “The Vitamin Shoppe is the perfect partner for emerging and growing brands that can benefit from access to over 650 retail doors and The Vitamin Shoppe’s millions of loyalty members at a time in history when it is more important than ever for these brands to demonstrate success and traction in physical retail as well as online.”
Moving forward, the company owners plan to commit its resources to the ongoing operations and plan to improve the current stores. The deal marks a growing list of acquisitions made in 2025.
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