Amazon has deployed a new AI tool to help personalize searches for its users, with a new Interests feature allowing for more specific product results.
Daniel Lloyd, vice president of personalization at Amazon, wrote in a statement: “With Interests, you can create personalized shopping prompts tailored to your interests, price limits, and preferences, from mainstream to niche, using everyday language.”
The new feature aims to leverage AI technology to enhance product searchability and to tailor responses to customers’ needs.
Lloyd added: “Once you’ve created your prompt, Interests will do the work for you, continuously scanning Amazon’s store and proactively notifying you about newly available and relevant products, restocks, and deals that align with your interests.”
With this new feature, customers put in what specific product they’re looking for into the search bar, and Amazon’s model refines the prompt to bring results of the most relevant products.
Interests uses large language models to translate common language that is not understood by search engines into product recommendations.
This new development aligns with Amazon’s growth strategy to implement technology as a way of enhancing its customer experience.
The Interests feature is currently available to a select number of users in the US and is set to debut nationwide in the coming months, according to the company.
Amazon was recently announced as one of the US’ top retailers and has made some changes to its fleet to further optimize its performance.
In March, it consolidated its Amazon Fresh grocery stores and Amazon Go convenience stores banners in an effort to streamline its business operations and laid off an undisclosed number of employees.
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