Retail real estate company Simon has partnered with ecommerce platform Shopify and physical retail platform Leap to help online brands expand into brick-and-mortar.
The companies will offer a range of services including location sourcing, store design, staffing, technology, analytics assistance and access to prime locations.
Fine jewelry brand Ring Concierge was among the first brands to partner with the companies and has since opened three new stores in The Galleria in Houston, Town Center in Boca Raton, Florida, and New York City’s Bleecker Street.
Nicole Wegman, founder of Ring Concierge said: “Simon, Shopify, and Leap were instrumental in helping us implement our brick-and-mortar growth strategy.
“Their knowledge, expertise, and support saved us valuable time and resources and have helped us scale our physical retail footprint faster than we could have imagined. We are highly encouraged by our Q4 sales performance that we saw in these new markets over the holiday season.
“Our two comp locations exceeded 2023 and our three new locations continue to acquire new customers, which are valuable to our omnichannel experience.”
Ritu Khanna, VP of partnerships at Shopify, added: “By unifying a merchant’s online and offline sales experience, Shopify empowers millions of brands to grow and scale their businesses.”
“We are thrilled to work alongside Simon and Leap to bring ecommerce brands like Ring Concierge to physical retail faster and easier than ever before.
Additionally, men’s apparel brand True Classic plans to leverage solutions offered by the companies to expand their market outreach.
This announcement follows a series of strategic changes by Simon to adjust to changing consumerism, including launching an online marketplace to create an omnichannel presence.
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