“With a realigned organizational structure supporting QVC US and HSN together in certain parts of the business, we will work more efficiently, build new capabilities faster by operating together in one location, and unlock an even better customer experience.”
Qurate has also appointed Mike Fitzharris as president of the QVC US brand and chief operating officer.
Additionally, Stacy Bowe was appointed president of the HSN brand & US merchandising, while Eve DelSoldo was assigned the role of executive vice president and general counsel.
Bowe added: “The HSN brand will continue to be an integral part of Qurate Retail Group as we activate our growth strategy and position the company for sustained success moving forward.
“We have the deepest appreciation to the state of Florida and the St. Petersburg community for their support and dedication over HSN’s 47-year history. We look forward to continuing to delight our customers as we make this transition to our new home.”
The shift in strategy follows a report from Q3 of 2024, which saw declining sales for Qurate, with revenue decreasing by 5%.
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