In her new role, she will oversee operations within various areas, including flagships, small format stores, and call center operations.
Adrian Mitchell, chief operating officer and chief financial officer at Macy’s, said: “Barbie is an experienced retailer and has built a strong track record during her 37-year career at Macy’s.
“I am confident that her deep understanding of our customers will continue to drive the Bold New Chapter strategy forward by improving in-store experiences and modernizing Macy’s for today’s consumer. I look forward to continuing to work closely with Barbie and our talented team of Store leaders and colleagues.”
Cameron will also spearhead a strategic change to renovate and update the current stores, improve customer and colleague relations, and upgrade the shopping experience.
