“Through this partnership, we’re delivering the best in fashion and trends to inspire our customers with compelling product and newness.”
Additionally, the partnership allows Good American to strengthen its retail presence.
Emma Grede, CEO and co-founder of Good American, commented: “Partnering with Macy’s is an exciting milestone for Good American and a key component of the brand’s overall retail expansion strategy.
“Launching in Macy’s reinforces our commitment to meeting our customers where they are at, considering we are seeing more and more customers wanting to shop in person in stores.”
Good American had a successful launch in 2018, achieving $1 million in sales on its first day.
The partnership comes after Macy’s reported mixed results for Q4 2024, with net sales declining by 4.3% to $7.8 billion, comparable sales increasing by 0.2%, and net income reaching $342 million, a significant improvement from the $128 million net loss reported the previous year.
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