Uber and McDonald’s have announced a multi-year expansion of their partnership, which offers new delivery and benefits features for customers across 14 markets.
The partnership will operate across the US, Australia, Belgium, Canada, the UK, and other territories. McDonald’s and Uber had their first partnership in 2017, and the fast food chain is available on the delivery platform in 30 countries.
This partnership involves Uber Eats serving as the preferred delivery fulfillment partner for orders placed on the McDonald’s app, and the companies will connect the MyMcDonald’s rewards.
The consumers will be able to order delivery and track orders from their checkout to the doorstep without leaving the McDonald’s application.
Additionally, customers also have the option to order from the fast-food chain directly through the Uber Eats app.
Starting from this month onwards, MyMcDonald’s rewards members in select markets who will be able to redeem points for discounts on rides on a seasonal activation in the McDonald’s app.
Mason Smoot, McDonald’s SVP, global franchising, and delivery said: “McDelivery has grown into a global business of more than $20bn a year. That growth reflects customers’ increasing desire for more ways to enjoy the McDonald’s food and beverages they love, whenever and wherever they choose.
“By building on our longstanding relationship with Uber, we’re making the customer experience even easier, more reliable, and more rewarding, while continuing to give our fans choice in how they order McDonald’s.”
Moving forward, the two companies plan to introduce an additional loyalty scheme that would allow consumers to earn MyMcDonald’s rewards points on eligible orders placed through Uber Eats.
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