Lululemon has announced the appointment of Ben Hallam as chief brand officer, effective on 9 November 2026.
Hallam will become a part of the brand’s senior leadership team and report to Lululemon’s CEO Heidi O’Neill.
In his most recent role, he served as SVP of marketing at Four Seasons Hotels and Resorts and worked across luxury hospitality, consumer technology, and global brands.
As the chief brand officer, Hallam will oversee Lululemon’s global brand marketing, brand creative, and overall store experience.
Additionally, the fashion brand has appointed Emily Sunderland as chief strategy officer, effective on 23 November 2026.
Sunderland will report directly to chief financial officer Meghan Frank and will join the fashion brand from Boston Consulting Group, where she advised global consumer business on enterprise growth strategy.
This move is part of the retailer’s senior leadership restructuring plan as it pushes towards its turnaround strategy for improved financial performance.
The fashion brand aims to strengthen its executive team to prepare for the next phase of growth. The business is still currently seeking out successors for the roles of chief technology officer and chief communications officer.
O’Neill said: “Ben brings an exceptional combination of creative vision, commercial discipline, and experience transforming iconic, premium brands at scale.
“He has led brand, marketing, and creative teams across markets and has a deep understanding of culture and how to connect with consumers globally.
“His proven ability to translate brand strategy into distinctive and compelling guest experiences will be critical as we strengthen how our brand comes to life across every touchpoint. Ben will play a central role in building a stronger and more competitive Lululemon.”
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